“The Fair aims to be universal, to have something for everyone. What is it you want? Vast forces dormant in nuggets of imprisoned sunlight?  Machines that fly, think, transport, fashion and do mans work? Spices, perfumes, ivory, apes and peacocks? Dead Sea Scrolls? Images divine and graven? Painted lilies and refined gold? The products of philosophy, which is the guide of life, and knowledge, which is power? We have them all.”
Study the fair. Come often. When you get here, don’t rush. Be wise. Space your visits, save your arches, spare your muscles, use your head; patronize buses, rolling stock, rides, ramps and escalators; spot the oases and cultivate repose in the midst of multifarious activities.
We welcome you to the Fair.”

• The Mormon Pavilion – A striking pavilion, dominated by an artificial cloud visible at great distance, hovering around the three towers. Ever blooming gardens with small circular pools and shaded by poplars and willows. A popular rest stop.

• International Business Machines – The world of computers is on display in a stunning, 90 foot tall, white egg-shaped theatre. The “Peoples wall” is a steep grandstand entered from below was the main feature. After the audience of 500 is seated, the “Peoples Wall” is drawn swiftly up into the theatre, while a narrator appears, suspended before the audience on a circular platform.